Ideal Business Consultants

DeCrescente Distributing Co., a four-generation old beer distribution company based in Mechanicville, has launched the next phase of beverage distribution with a new website called gotbeer.com.

The family-owned business, which started with a single truck in 1948 and now sells 8.9 million cases of beverages annually, has been passed down to Carmine III and Matt DeCrescente, grandchildren of the original owner Angelo DeCrescente. The goal of the website is to bring the company into the 21st century with social media and mobile marketing.

The website includes listings of popular events in the Capital Region, articles and information on beer, and a GPS-enabled program that allows customers to search for store locations where certain brands of beer are sold. They have also linked the site to Facebook so that site visitors can share their night out.

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